^Fan of donuts—not sports (please don’t try to talk to me about football).

About

Hi! I’m a Brand Strategist & Copywriter with 6+ years of experience. From simplifying messaging for complex B2B software to launching innovative DTC products out into the world, I use research and strategy to build unique and exciting brands.

I’m currently spending my days leading strategy at Ludlow Kingsley on Sunset Blvd.

Agencies I’ve worked with include Colony, Kati Forner, Studio Science, Plastic Palmtree, Los York, Dispatch, and DeveloperTown.

For availability please email annakatehartwick@gmail.com

 

 

Offerings

A lot of effort goes on behind the scenes of the fun snippets you see in my portfolio. If you’re interested in reading some of my research work or brand strategy decks, they are available upon request.

Research
Lead in-depth research initiatives by planning, conducting, and synthesizing through a variety of methods:
• Analyze industry landscape
• Create in-depth competitive analysis
• Conduct interviews with customers and stakeholders
• Lead design research initiatives
• Produce extensive research reports

Strategy
Collaborate with designers, developers, and other creatives to ensure a cohesive brand strategy:
• Establish a deep understanding of business objectives and customer insights
• Identify new opportunities to use content to solve business problems
• Develop original brand strategy perspectives
• Create effective voice / tone guidelines
• Produce powerful branding and campaign strategies

Content
Create effective, technically sound messaging across a variety of forms and channels:
• Website copy
• Product copy
• App copy
• Voice & tone standards
• Brand guidelines
• Pitch presentations
• Taglines
• Marketing campaigns
• Product video scripts
• Advertising video scripts
• Social media campaigns
• Environment branding moments

 

Contact

For freelance requests please email annakatehartwick@gmail.com

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